Meta’s Threads is on a tear. Just over two years after its launch, the social network has blown past 400 million monthly active users, closing in fast on Elon Musk’s X in the fight for mobile dominance.
Instagram chief Adam Mosseri called the milestone “quite the ride” since Threads’ 2023 debut, when it became one of the fastest-growing apps in history by racking up 100 million sign-ups in just five days. “This started as a zany idea to compete with Twitter,” he said. “It’s now a meaningful platform that fosters the open exchange of perspectives.”
The Numbers Tell the Story
Threads has been stacking up wins:
- 200M MAUs in Aug 2024
- 300M MAUs in Dec 2024
- 350M MAUs in Apr 2025
- 400M MAUs by mid-2025
X still has the bigger monthly crowd — about 600 million — but its mobile momentum is fading. June data from Similarweb shows Threads hit 115.1 million daily active mobile users (up 127.8% year-over-year), while X managed 132 million (down 15.2%).
On the web, though, X remains the heavyweight, pulling in 145.8 million daily visits compared to Threads’ 6.9 million.
Features That Keep Users Hooked
Meta has been busy. Threads has rolled out direct messages, custom feeds, AI-powered tools, and deep fediverse integration that lets users follow accounts on Mastodon and beyond. A new dedicated Fediverse feed is also live.
The platform’s Instagram integration has been a growth engine, making it effortless for over 2 billion IG users to set up Threads profiles and boosting overall Instagram views in the process. Now, Meta is testing Facebook logins for Threads in select markets, potentially unlocking another massive user base.
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Meta is advancing its AI capabilities with an ongoing supercluster plan, an initiative designed to significantly boost the AI that powers its platforms. These improvements are expected to influence how apps like Threads recommend posts, filter content, and connect communities in the future.
The Billion-User Ambition
Mark Zuckerberg’s goal has always been big: make Threads a “public conversations app with 1 billion+ people on it.” With explosive mobile growth and a feature pipeline that’s finally catching up to rivals, that goal no longer feels far-fetched — and X’s lead suddenly looks a lot less comfortable.
